Let’s recap quickly.
At its core, LinkedIn is a professional network that was initially created as a corporate recruitment platform. Now, it boasts many features similar to traditional social media sites, including status updates, blogging capabilities, and private messages.
Facebook, on the other hand, was specifically designed as a place for people to share and communicate. The “sharing” element is its most prominent selling point, but there are still plenty of other features that allow businesses to effectively reach their audiences.For more info check SEO Company in Hyderabad.
LinkedIn and Facebook both have the Groups feature that allows you to connect with other like-minded people, and they both have powerful Ad setups.
So with pretty similar features, what are the key differences between the two?
1. Numbers-wise, Facebook wins hands down.
Facebook has an astounding 2.38 billion active users across the world, which makes LinkedIn’s user base of 630 million seem small in comparison. Plus, both audiences are made up of a diverse array of people, but LinkedIn tends to have a more professional clientele, or those with a deep interest in business.
Perhaps what’s most fascinating, though, isn’t how many users each platform has, but how much time these users spend on each respective site.
On Facebook, people spend around 35 minutes a day scrolling through their feeds and engaging with their friends, whereas LinkedIn users spend just 17 minutes a month using the site.
That being said, you could argue that when people log into LinkedIn, they’re actively looking to do or find something, rather than just aimlessly scrolling. This is important if you’re looking to use these platforms for more than just sharing your latest updates. For Website development services in Hyderabad visit Vivid Design Consultancy.
2. LinkedIn is better for lead generation.
If we take a look at Demand Wave’s State of B2B Digital Marketing report, we can see that LinkedIn is the number one social network for lead generation for businesses — with Facebook fourth on the list behind Twitter and “Not Sure”.
Despite users not spending nearly as much time on LinkedIn as they do on Facebook, they’re more likely to be in a buying mindset.
Ultimately, both platforms are good for different things. While Facebook gives you access to ten times more prospects and provides a great place to generate brand awareness and engagement, LinkedIn beats Facebook when it comes to generating tan
Now that we’ve taken a general look at the two platforms and pitted them against each other, let’s take a more detailed look at some of the key features they have for businesses.
LinkedIn Groups vs. Facebook Groups
The Groups feature on both LinkedIn and Facebook give businesses the chance to mingle and connect with prospects and other like-minded businesses.To know more information on SEO Services check Industrynewswire
However, it’s critical to keep in mind people’s motives when they’re on the different sites. When users are engaging with others in LinkedIn Groups, there’s a high chance they’re in a work-related mindset in some capacity.
In Facebook Groups, on the other hand, people are more likely to share their personal opinions on everything — from lifestyle and food, to politics and hobbies.
So, when determining which Groups feature is best for you, think about the audience you’re targeting.
For instance, if you’re targeting general consumers with an interest in cooking because you’re selling the latest food blender, Facebook Groups is probably the way to go.
However, if you’re selling a high-priced service for top-tier management personnel, LinkedIn Groups’ filled with work-minded professionals might be a better bet.